Is Selecting By Salience Rational?
Suppose you and I both face a choice between several different options. Say, we both have to pick a ball out of a bag of 100 balls. We win a prize if we make the same choice. But we have no means to communicate. Moreover, our only relevant interest is to win the prize, otherwise we are completely indifferent about the options.
If one of the options is somehow salient, say one ball is red and all the others white, most people will choose that one. And wisely so, as many people following this strategy win the prize, whereas hardly anyone picking a white ball does. However, is this a rational decision among perfectly rational agents who know of each other's rationality and preferences? (I also assume that the agents know that they make exactly the same judgements about salience.)
On the one hand, as a perfectly rational agent, you should make your choice depend only on what you expect me to choose. Since by assumption you have no interest in red as opposed to white balls, or in salient as opposed to non-salient options, these features should not affect your choice at all. So it can only be rational for you to choose the salient option if you have reason to expect me to choose that option. Without such a reason, you should be completely indifferent. But you know that I am just as rational as you are, and that I have just the same preferences. So you know that I will choose the salient option only if I have reason to believe that you will choose it, which I have only if I have reason to believe that you have reason to believe that I will choose it, and so on. Nowhere in this chain of considerations will any of us find a reason to believe that the other has reason to believe that (etc.) any of us will choose the salient option. So we should be completely indifferent.
On the other hand, we both know that if a) we both choose the most salient option, we'll surely win; whereas if b) at least one of us chooses at random, our chance of winning is quite small (.01 in the 100 balls case), no matter what the other does. Assume for the moment (a) and (b) are the only possibilities. Then I should rationally choose the salient option unless I'm dead certain that you choose at random, in which case I should be indifferent. But what could make it absolutely certain for me that you choose at random? Being as rational as I am, you will choose at random only if you have reason to believe -- in fact, are dead certain -- that I myself will choose at random. And you have reason to believe this only if you have reason to believe that I have reason to believe that you will choose at random. And so on. Nowhere in this chain of considerations will any of us find a reason, let alone a decisive reason, to believe that the other has reason to believe that (etc.) any one of us will (certainly) choose at random. So we should both go for the salient option.
Unfortunately, (a) and (b) aren't the only possibilities. Instead of choosing at random or choosing the most salient option, I could also choose the least salient option (if it exists -- it may share the fate of the least uninteresting number), or the option of which I think it would most remind Tony Blair of Paris. What favours selecting by salience over selecting by such gerrymandered properties? Should we choose selecting by salience because salience is, er, the most salient property to select by?
We have a common prize winning interest. We know this. If two individuals choose randomly the chances of choosing the same ball are 1 in 100. If they both choose the red then the chance is 1 in 1. We should attribute the other person with the wit to realise this.